The key strategic business decisions of concern in this course involve choosing competitive strategies, creating competitive. Their input, advice, and lessons learned, both successes and failures, have been incorporated into this document so that we may all apply better strategic management processes in our organizations. The intention is to supplement renowned strategy textbooks such as johnson and scholes. The term strategy began to be used in business with increase in competition and complexity of business operations. The intention is to supplement renowned strategy textbooks. Strategic management course notes strategic analysis lecture 2 chapter 1 business models vision, mission, values learning objectives. The key strategic business decisions of concern in this course involve choosing. A strategy is an administrative course of action designed to. Class notes 1 for strategic marketing management mba. Mba strategic management course admission, eligibility. The purpose of this course is to enhance your ability to do the job of a general manager responsible for strategic performance. It results into financial benefits to the organizations in the form of increased profit even in the face of environmental threats.
Therefore, this research aims to assess the acquired knowledge of university management students relating to strategy and strategic management concepts with the purpose of answering the. The art of strategic management remained primarily associated with the military history. Strategic financial management corporate and economic laws view more. The course takes a general management perspective, viewing the firm as a whole, and examining how policies in each functional area are integrated into an overall competitive strategy. Strategic management ateneo mba in healthprogram january 2015 1 central management cluster ateneo graduate school of business ateneo mba in health program rockwell center, makati city course title. A strategy gives direction to diverse activities, even though the. The distinction between strategic thinking, strategic management and strategic planning 45 strategy in actionquick strategic thinking in unfavourable circumstances45 strategy in actionsony the disruptive innovator 50 principles for the successful use of strategy 61 finding the right strategic mix of entrepreneurial creativity and. The course involves advanced lessons in psychology, sociology, and economics with the objective of developing in enrolled students an analytical approach vital in strategic issues management. This chapter will be based on analyzing the strategies firms consider for growth. Logan and mccall lecture notes, usc marshall school of business jadvar leadership and management. Strategic management an introduction strategy and tactics environmentexternal analysis and appraisal functional strategy. Notes on strategic management, including industry analysis, generic strategies, global strategy.
The subject is situational and so a script will never be enough but is meant to imbibe in student a. Biyanis think tank concept based notes business policy and strategic management mba dr tripti vijaywargia dept. Managers at all levels in an organization inject their intuition and judgment into strategicmanagement analyses. Strategic planning department of the navy total quality leadership. Lets compare business strategy and military strategy. Mba strategic management course admission, eligibility, fees. Ltasks of strategic management lstrategic management is an ongoing process lwho performs the tasks of strategy lbenefits of managing strategically strategic management the art and science of formulating, implementing, and evaluating crossfunctional decisions that.
A discuss about the conceptual framework of strategic management. Find mba projects, notes for principles of management, managerial economics and business accounting, operation research and quantitative techniques, strategic management, financial management, hrm, organizational behavior and organizational development, business laws and ethics, corporate communication and management information systems. Strategic management notes pdf, book, paper mba 2020. In the corporate sector, its emergence started after the culmination of second world war. Strategic management is relevant to both small as well as large bu. The course serves as the capstone course fo r the mba program. The impact of strategic management on the growth of smes. Businesspolicystrategicmanagementnotes3 sem mba bpsm. Com, management for mba, bba, and other management and business studies students. Strategic management, prentice hall of india private limited. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. Strategic management pdf lecture notes introduction and overview of strategic management. Strategic managementunit i strategy and process 9conceptual framework for strategic management, the concept of strategy and thestrategy formation process stakeholders in business vision, mission and purpose business definition, objectives and goals corporate governance and socialresponsibilitycase study. Mba strategic management lecture notes pdf download mba 3rd.
The strategic management subject is in effect since history but has been taught as a syllabus of recent, to win over the various limiting factors attached with the organisation. What every manager must know, observed that there was little agreement on terms or definitions and confined his. We provide complete strategic management notes for mba 3rd sem. This course focuses on some of the important current issues in strategic management. Mba strategic management study material includes strategic management notes, strategic management books, strategic management course, strategic management case study, mcq, syllabus, question paper, questions and answers and available in strategic management pdf form.
The strategic approach to hrm refers to the relationship between human resource hr practices and the strategic objectives, that is, the longterm goals of the organization. Pdf case studies in mba strategic management curriculum. Discuss notes for strategic marketing within the marketing management rm, im forums, part of the resolve your query get help and discuss projects category. Sep 24, 2012 notes for mba strategic management unit i 1. Business policy and strategic management mba dr tripti vijaywargia dept. Mbfm 3001 paper xi strategic financial management objectives to acquaint the students with concepts of financial management from strategic perspective and to familiarize various techniques and models of strategic financial management. The cost object is a unit or multiple units of a distinct product or service called a job. The objective of the course is to impart an understanding of the comprehensive process of top management in any business enterprise so as to develop the ability to analyse business problems and provide an opportunity to experience the process of decision making.
According to jauch and glueck strategic management is a stream of decisions. Leadership and management hossein jadvar, md, phd, mph. The strategic planning process an overview of the strategic planning process including mission statement, environmental scan, strategy formulation, implementation, and control. Mba strategic management this major provides students with a deep grounding in the basic logic of competitive advantage, premised on a careful analytical treatment of the distinct qualities and positions of individual firms and an understanding of broader competitive dynamics. Strategic management introduction notes explaining what is strategy and strategic management, dimensions of strategic decisions and levels of strategy. It results into financial benefits to the organizations in the. In ancient greek, stratos was the term for the army and so in military terms, strategy referred to the. Strategic management free study notes for mba mca bba. A strategic plan is an overall defined course of organizational action for a set period of time that guides daytoday decisionmaking and activity. Concept based notes business policy and strategic management. Concept, factors causing unsuccessful implementation of strategy. It notes that strategy is a combination of the use of. Strategic management lecture notes,ebook,pdf download for.
View notes class notes 1 for strategic marketing management from mba 5320 at university of ottawa. Mba final year 4th semester 401 strategic management objective. Discuss the term job costing and process costing systems with examples job costing systems. The strategic management process the process can be broken down into three phases. Your mba leadership, mba management, mba sales, mba human resources, mba finance, mba marketing, mba business strategy and mba recruitment degrees have proven their worldwide acceptance and reputation by being the choice of more than 987000 mba professionals in. In general terms, the main purpose of strategic management may be defined as the decisions that will lead to.
Explain the importance and limitations of strategic management. Introduction to strategy strategic management bbamantra. Strategic management i sloan school of management mit. Global strategic management discusses the sources of competitive advantage, the nature of competitive advantage in global industries, types of international strategy, analysis of global cost structures, globalization of service businesses, emerging economies, global knowledge management, and country management. Here we define strategic marketing and explore some marketing degrees and careers. Strategic management 7 1 introduction 1 introduction this compendium provides a comprehensive overview of the most important topics covered in a strategy course at the bachelor, master or mba level. The concept of strategy in business has been borrowed from military science and sports where it implies out maneuvering the opponent. Special thanks is extended to those who participated in the case studies by sharing the details of their strategies.
Unlike other business courses that concentrate narrowly on a particular function or piece of the businessaccounting, finance, marketing, production, human resources, or information systems, strategic management is a big picture course. Download strategic financial management theory notes file. Notes 2 of restructuring buy back of shares leveraged buyouts lbos. Choosing an intuitive or analytic approach to decision making is not an eitheror proposition. Strategic management is a broader term than strategy and is a process that includes top managements analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. The definition of strategic management by some authors will be presented. Specifically, to integrate the different functional areas of business e. This compendium is designed such that it follows the structure of a typical strategy. Sepehri spring 85 session 1 14 the hows that define a firms strategy hows how to please customers how to respond to changing market conditions how to outcompete rivals how to grow the business how to manage each functional piece of the business and develop needed organizational. It will concentrate on modern analytical approaches and on enduring successful strategic practices. Define strategic management and its four key attributes define. Strategy in action the virtual university and the mba. Strategic management business policy 1 deals with strategic decisions that decide the longterm health of an enterprise.
Mbac2005 strategic management common to all mba programs. Figures taken from london business schools masters in management 2010. Marketing is the main function for keeping track of new product ideas. Fundamentals of strategic management sage publications. Check out this superb ebook on strategic management for mba and management students. Defining strategic management, planning outline l why strategic management. Mba final year 4th semester 401 strategic management. Strategic management department of higher education. Strategic management 7 introduction 1 introduction this compendium provides a comprehensive overview of the most important topics covered in a strategict course at the bachelor, masters or mba level. The subject is situational and so a script will never be enough but is meant to imbibe in student a sense and direction of tact of management.
Strategic management 2 a strategy is an action plan built to achieve a specific goal or set of goals within a definite time, while operating in an organizational framework. Pondicherry university a central university directorate of distance education strategic financial management paper code. With the increasing recognition of the potential of human resources in providing competitive advantage, organizations have. The term strategic management refers to the managerial process of o forming a strategic vision, o setting objectives, o crafting a strategy, o implementing and executing the strategy, o and making corrective adjustments in the vision, objectives, strategy, and execution are deemed appropriate. Find materials for this course in the pages linked along the left. Download course materials strategic management i sloan. Mba in strategic management is a 2 year long full time course divided into 4 semesters, with each semester lasting a period of 6 months. Strategic management pdf notes for mba strategic management semester iii unit i strategy and processconceptual framework for strategic management, the.
Most organizations can benefit from strategic management, which is based upon integrating intuition and analysis in decision making. The history is filled with the examples where the strategic management of offensives and counter offensives paved the path for decisive victories. Strategic analysis reports refer to the results from the strategic analysis tools that were used. According to pearce and robinson strategic management is defined as the set of. The mba with a concentration in strategic management provides you the. Mba strategic management lecture notes pdf download mba. Strategic management therefore becomes a very important tool used by organizations like company x to manage the organization and her scarce resources to obtain her goals in the organization. Be it management of national polices, international. To help you create a strategic analysis report, here are some examples in pdf you can use as reference. Mba 5320eestrategic marketing management or satisfying customers and making money from early. There are few lecture notes with me that i will share later. Strategy the word strategy has so many meanings itself and all these meanings are useful, important and relevant to the people who. Strategic management is nothing but planning for both predictable as well as unachievable contingencies. Strategic management common to all mba programs authors dr.